Environmental Impact

FareShare Midlands is tackling two of the UK’s most pressing issues: food poverty and food waste. With 1 in 6 people facing hunger while a quarter of all food produced is never eaten, their mission is to rescue surplus food and get it to those who need it most.

FareShare approached us with a specific goal. While many partners understood their social impact, their equally powerful environmental story was getting lost. They needed a compelling way to explain how their work prevents massive amounts of wasted energy, water, and carbon. The objective was to unlock a new audience of potential donors and volunteers who are passionate about sustainability and the climate.

This project required a highly focused approach due to two key constraints:

1. Budget & Time: We had a single production day to capture the full scope of their operation.
2. Sensitivity: To protect the dignity and privacy of the people they serve, filming the end-users (the recipients of the food) was not a possibility.

Our challenge was to tell a complete, impactful story about their mission’s environmental benefits, all within the four walls of their warehouse and without showing the final, human destination of the food.

We spent the day at FareShare’s bustling Nottingham warehouse, focusing our lenses on the “awe-inspiring operation” itself. Our crew filmed the entire logistical journey of the food: from the moment it arrived on delivery trucks to the meticulous sorting, logging, and dispatch process.

To provide the expert voice and crucial context, we conducted detailed interviews with CEO Laura Spencer and Warehouse Manager Toby Sims. They were the key to fulfilling the brief, providing the hard-hitting facts about the tonnes of embodied C0₂ and water saved from waste by their rigorous standards.

Our original plan was to create a single, comprehensive video. However, as we began editing, we had a key insight. The footage and interviews were telling two distinct, powerful stories:

1. The “How”: The incredible logistical process of rescuing and redistributing food.
2. The “Why”: The vital environmental impact of saving that food from landfill.

By trying to force these into one video, we risked diluting both messages. We made the strategic decision to pivot and create two separate, targeted videos.

This allowed FareShare Midlands to use each asset more effectively. The “Process” video could be used to showcase their efficiency and scale, while the “Environmental Impact” video could speak directly to the eco-conscious donors and volunteers they initially wanted to reach. This split ultimately delivered a more powerful and versatile solution than a single video ever could have.