Making a case for video marketing in your next campaign? We’ve got the stats your boss can’t argue with.
Video has become the undeniable MVP of marketing in 2025. Why? Because people don’t just watch videos—they remember them. From TikToks that go viral before you can say “algorithm” to YouTube ads that convert casual scrollers into paying customers, video is everywhere.
It’s no surprise that brands of all sizes are leaning heavily into video. It grabs attention faster than text or images, keeps people watching longer, and leads to higher conversion rates.
Despite this, getting buy-in for video marketing can still be a challenge.
That’s why we’ve pulled together this resource.
It’s packed with the stats you need to make a strong case for video in your next campaign. Whether you’re pitching to a client or trying to convince your boss, these numbers will make it impossible to say no.
Let’s dive into the data shaping the future of marketing.
General Video Marketing Statistics for 2025
Want proof that video is dominating the marketing world? The numbers don’t lie.
Video has moved from “nice to have” to “must-have” for businesses looking to connect with their audience, build trust, and drive results.
Here’s the data that will make even the most sceptical boss sit up and listen:
Everyone’s Doing It
Did you know that 91% of businesses use video as a marketing tool [1] in 2025? It’s no longer just for big brands—startups, small businesses, and local heroes are all leveraging video to make an impact. If you’re not already on board, you’re leaving money on the table.
The Traffic Magnet
Video is now the king of internet traffic. It’s estimated that a jaw-dropping 82% of all internet traffic in 2025 will come from video content [2]. From TikTok to YouTube, audiences are consuming video content at an unprecedented rate.
The Memory Booster
Want your audience to remember your message? Deliver it with video. Research shows that viewers retain 95% of a message when they watch it in a video [3], compared to just 10% when reading text.
Driving Conversions Like a Pro
Still wondering if video impacts sales? Here’s your answer: 87% of consumers say they’ve been convinced to make a purchase after watching a brand’s video [1]. Whether it’s a product demo or a customer story, video sells.
Proven ROI
If you’re after results, video delivers. A whopping 88% of video marketers report a positive return on investment [4]. It’s hard to argue with numbers like that.
Leads, Traffic, and Revenue
Videos aren’t just pretty—they work. 87% of marketers say video has directly increased their website traffic, generated more leads, and boosted sales [5]. In other words, video isn’t just engaging—it’s effective.
Why These Stats Matter
The takeaway is simple: video isn’t just another content format. It’s the most powerful tool in your marketing arsenal. Whether you’re looking to attract new customers, explain your services, or build brand awareness, the stats show that video gets the job done.
Now that you’ve got the numbers to make your case, it’s time to think about how to use video effectively in your next campaign. Don’t worry—we’ve got more stats to help you with that too.
Sector-Specific Video Marketing Statistics for 2025
These stats prove that video isn’t just an effective medium—it’s essential for businesses across industries. Whether you’re in corporate, healthcare, charity, or education, the right video strategy can deliver measurable results.
Video marketing isn’t a one-size-fits-all strategy. Each industry uses video in unique ways to solve challenges, engage audiences, and achieve goals. Here’s how video is making a measurable impact across sectors, supported by current data.
Corporate Video Production
Employee Engagement: Internal videos increase employee engagement by 75%, according to a report by TechSmith [6]. Videos simplify complex messages, foster transparency, and build a sense of community.
- Training Effectiveness: Video-based training improves knowledge retention by 25% to 60%, as per findings from the SAVO Group [7]. Employees learn faster and are more likely to remember critical information when it’s delivered visually.
- Customer Trust: 73% of B2B buyers say they prefer to watch a video before making a purchase, according to a Wyzowl survey [1]. This preference highlights the importance of video content in the decision-making process.
Explore our corporate video production services to see how video can transform your organisation.
Healthcare Video Production
The healthcare industry leverages video to build trust and educate patients effectively.
- Patient Education: Video content has been shown to improve patient understanding and engagement [8]. For instance, a study published in the Journal of Medical Internet Research found that video-based educational interventions can enhance knowledge and health behaviours among patients with chronic illnesses.
- Telemedicine Growth: The adoption of video consultations has increased significantly. According to McKinsey & Company, telehealth utilisation has stabilised at levels 38 times higher than before the COVID-19 pandemic [9], indicating a substantial shift towards video consultations.
- Recruitment and Awareness: Healthcare organisations using recruitment videos have experienced higher engagement from job seekers. While specific statistics vary, incorporating video content in recruitment strategies has been associated with increased applicant interest and improved perception of the organisation.
Find out more about how Film Division’s healthcare video production can enhance your patient and staff experience.
Charity Video Production
For charities, video is a storytelling powerhouse that drives donations and raises awareness.
- Donor Engagement: Campaigns incorporating video content can significantly impact fundraising efforts. While specific statistics vary, video has been shown to engage donors effectively, leading to increased interest and contributions.
- Awareness Campaigns: Cause-related videos have experienced substantial growth in recent years. Among the top 100 brands, cause-related ads on YouTube have grown fourfold over the past five years, indicating a rising trend in using video for social causes.
- Social Sharing: Videos related to social causes tend to generate higher engagement. According to research, cause-related videos receive increased likes, comments, and shares, amplifying their reach and impact.
See how charity video production services can bring your story to life and inspire action.
Educational Video Production
The education sector relies on video to make learning more accessible and engaging.
- Student Performance: Video-based learning has been shown to enhance student performance. For instance, a study published in the United International Journal for Research & Technology reported that students’ performance levels improved from 21% to 75.5% after the implementation of video lessons in mathematics.
- Online Course Popularity: According to Kaltura’s “State of Video in Education 2019” report, 91% of educational institutions believe that video increases student satisfaction, and 82% see it enhancing student achievements.
- Virtual Tours: While specific statistics on the impact of virtual tours on international student applications are limited, universities have increasingly adopted virtual tours to provide prospective students with immersive campus experiences, especially during times when physical visits are not feasible.
Discover how educational video production services can revolutionise the way you teach and connect with learners.
Final thoughts
The numbers are clear: video isn’t just an option—it’s the backbone of modern marketing. Whether you’re building trust in healthcare, driving donations for a charity, or transforming education, video content delivers results. From boosting engagement to driving measurable action, it’s the most powerful tool in your marketing arsenal.
So, the next time you’re pitching a campaign to your boss or a client, remember this: video isn’t just about telling your story—it’s about making people feel it, remember it, and act on it.
Ready to bring your vision to life? Work with a trusted Birmingham video production company that knows how to craft compelling stories and deliver results. Let’s create something extraordinary together.
References:
- Wyzowl: “The State of Video Marketing 2025.”
- Firework: “Short Form Video Statistics”
- Insivia: “Most Important Marketing Stats in the Software & SaaS Industry”
- Dash: “Video marketing statistics for your 2024 campaigns”
- Hubspot: “The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers”
- TechSmith: “2024 Video Statistics for Trainers and Educators”
- Altura Learning: “5 reasons to use video-based content in your training strategy”
- JMIR Publications: “Video-Based Educational Interventions for Patients With Chronic Illnesses”
- McKinsey & Company: “Telehealth: A quarter-trillion-dollar post-COVID-19 reality?”
- Think with Google
- United International Journal for Research & Technology: “Effectiveness of Video Lessons in Improving the Performance of the Students in Mathematics 8”
- Kaltura: “State of Video in Education 2019”